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Introduction to UX design: the fundamentals, the design process, differences between UI and UX.
The total user experience (UX) is influenced by every interaction customers have with your brand and product. This includes the landing page that introduces them to your service or product, the signup and onboarding process, and every feature or component of your product.The user experience frequently impacts whether customers churn, convert from free to premium users, or stay. Every team and job inside an organization can benefit from UX, but product teams need it more than anybody else.Everything you need to know about UX design is included in this guide. We begin by outlining UX design, why it's important, and the best practices you should be aware of.
The process of creating products that are simple and entertaining for users is known as user experience (UX) design. You can promote product adoption, retention, and loyalty by creating products that are as simple for people to use as feasible.
Product teams and designers use data and usability testing to continuously improve the product experience so that it gets simpler for users as the product develops.
There isn't a standard workflow that all UX and product teams adhere to because different products, users, and internal processes exist.
For instance, some teams adhere to the Lean UX approach, which involves three major stages:
THINK:
To discover obstacles and user pain spots, teams consult user input, product and usage data, competition analysis, and other sources of information. They then brainstorm solutions to enhance the product to address these issues.
MAKE:
Product changes or new features are integrated by designers and developers.
CHECK:
Teams employ surveys, A/B or multivariate (MVT) testing, and other tools and techniques to ascertain whether the modification or new function enhances user experience and resolves the user's initial issue.
Similar to other design processes, the fundamental UX process we present below is divided into five parts to highlight the cyclical, iterative nature of UX design. For superior UX design, you must carry out each step of this process with extreme care and persistence.
A component of UX design that focuses on a product's visual appeal is user interface (UI) design. A UI designer might concentrate on the design of a website page or app screen, the color of CTA buttons, etc.
UI and UX design are frequently mistaken for one another. That makes sense because the user interface contributes to the user experience, but UX is a broader process of discovering and resolving user problems. UI design is more tightly focused on the visuals and aesthetics of the interface consumers perceive.
Typography, color scheme, branding, button design, animations, and photography, for instance, are all examples of UI; user flow, product functionality, and other elements are part of UX.
A bad user experience may lose you customers because unhappy consumers may leave your product if it's challenging for them to browse or has bugs or other friction-causing problems. You can reduce churn if you make UX design a crucial component of your product development process and maintain product experience front and center.
By making an investment in the user experience, you may develop a useful product that assists users in achieving their objectives and solving problems.
Specifically, your product team can use UX design to:
We'll discuss the four fundamental tenets of UX design, best practices for UI design for enhancing products, and five typical errors product teams make when it comes to UX design in subsequent posts. Remain tuned. Visit www.bayrocklabs.com to learn more about our UI/UX services.